This is how we do it!

27 03 2008

Oh, I couldn’t resist with my title today. Today, there was an article in the NYT called Finding Political News Online, the Young Pass It On. I love it! Granted, I am studying political management, and I work online, so maybe I am a little bias. But ok, here goes. This article talks about how young voters get the news. Online. Not only do we get our news online, but we pass it along online. I (sample of one, yes, I know) watch local news in the morning before I go to work, mostly for weather and traffic updates, but I pick up a few pieces of national news. Then, during the day, I read the NYTimes, the Washington Post, and I peruse Perez Hilton (which is a guilty pleasure). If If I have time during lunch or something, I will check out the Ft. Worth Star Telegram to see what is going on where my family lives, and once a week I try to read The Stranger. Most of my blog postings come from something in one of these publications. Anyway, the point is, these are the places I get my news. That and from friends. I probably get at least 10 urls from friends via instant messenger or email a day. That doesn’t even count blog postings that I read along the way. According to the article, there was a study done by the Pew Research Center for the People and the Press with a “broad look at how media was consumed for this campaign cycle.” Not surprisingly, the results were that more than 50% of the respondents over the age of 50 reported watching local news regularly for campaign news. 39% of 30 to 49 year olds report watching local news for campaign news, but less than 25% of people under the age of 30 report that they do. 66% of web users under the age of 30 report that they use social networking sites, and less than 20% of older users do. 40% of young people have watched a candidate speech, interview, commercial, or debate online. Presidential candidates Barack Obama, Hillary R. Clinton, and John McCain all have profiles on Facebook where they have numerous friends, friends who translate into young supporters. It isn’t even a new concept if you think about it. It goes back to the old school idea of “word-of-mouth” marketing, or buzz marketing. When we see something interesting online, we share it. In the online world, we call that “going viral.” I am glad that someone is figuring out that online is the place to go to reach young voters. I think we are going to see a big(ger) turnout of young voters in November, and it is because the use of the net for campaigning has expanded immensely in the past few years. I can go to Youtube right now and find a video of Chelsea Clinton’s appearance at Butler University if I wanted to. And share it with a few friends. I’m glad to see young people getting excited about it. Let’s just hope that translates into votes.


Published in fifth grade…

13 03 2008

I have to highlight this awesome story, because it just amazes me. Everyone today (if my site traffic is any indication) is interested in Ashley Alexandra Dupre, the girl who brought down Governor Eliot Spitzer. Sex, scandal, politics, what is it missing? Unfortunately, stories like this one are being overshadowed. This story that I read in the Washington Post style section was about three fifth graders who published a book. Wrote and published a book. Fifth graders! That’s….how old? (Wow, that was a long time ago for me!) Nine or ten years old? Three little boys young guys (I am sure they wouldn’t appreciate me calling them little…), Sean Pickering, Scott Morrill, and Dylan Peacock got together in the back of their school bus and decided to write a book. The result? “The Adventures of Danny and Spike.” The boys pooled their money and had 5 copies printed. Their parents footed the bill to print the rest. Sean is the “writer”, while Dylan was the illustrator, and they dubbed Scott the “ideas man.” This 78-page book even made it to number 43 on the top-100 list of Barnes and Noble. And, they are already working on a sequel. These ambitious boys have set a goal of publishing 14 books for this series. Bravo! These kids are amazing! Check out the article here and the website for the book is here! Way to go guys!