Summer lovin’!

22 04 2008

A nod to one of my favorite movies, but not a whole lot to do with today’s topic. Actually, since summer is approaching, it is time to start thinking about summer colors! Well…I always like to change up my makeup for summer. It’s warm outside, so you don’t want to put anything heavy on your face, it just starts to feel sticky.
Suggestion 1:
Bare Minerals foundation, blush, and mineral veil. It’s light, but provides good coverage to hide those pesky freckles that appear when someone spends too much time in the sun (guilty!). It also has an SPF of 15, since some exposure is inevitable (unless you are a hermit). The mineral veil is also very light and leaves your skin oil-free, and that makeup won’t come off on the phone, or your clothes!
Suggestion 2:
If your skin has a tendency to get a little oily as the day goes on (as mine is prone), you might consider putting something on under your makeup in the morning. I’d suggest this product by Cosmedicine: Medi Matte. It is an oil control lotion. I know…how does a lotion control oil. But this sutff works without making your skin feel dry and flaky.
Suggestion 3:
This is actually a suggestion that works year-round, and I just recently discovered it. I don’t know how I was even wearing eyeshadow before finding Urban Decay’s Eyeshadow Primer Potion. It’s a liquid that’s got the consistency of a thick concealer, but it doesn’t feel the same at all. Once I put it on, I all but forgot it was there. It prevents your eyeshadow from smudging, fading, or creasing. I’ve always had a big problem with eyeshadow creasing, but this little potion in the cute bottle has cured that.
Suggestion 4:
Summer means new lip shades! My skin tone, hair color, and eye color aren’t really very summer friendly when it comes to summer shades. Peaches and cream skin, dark brown hair, and blue eyes. Well, I streaked the brown hair with blonde highlights, but the blue eyes throw me off. I have always worn dark brown eye shadow, because that is the main color to bring out the blue. So, I am on the hunt for some summer eyeshadow that I have yet to find. Perhaps pink or purple. Turquoise is going to be very popular this summer, blue isn’t my shade. Anyway, on to lips! As with eyeshadows, my lip colors are best for fall and winter. I search long and hard for a good summer-y color. I’m not a lipstick fan, it always feels to heavy, but I wear lip gloss almost every day. And I’ve finally found a new shade that is going to be my staple this summer. Lorac Mocktail lip gloss in Tequila Sunrise. It has an orange-y tint to it, and just a little shine. It isn’t sticky, because one of my biggest problems with lip gloss is when it is sticky. Or when it dries and gets flaky, which this does not do either. A bright raspberry color is also going to be very popular this summer. I am still searching for my own perfect variation of that one. I’m determined!
Suggestion 5:
My final suggestion is for perfume. I have one scent that I have worn for a very long time, and it is Kenneth Cole’s Reaction. I love the way it smells, I still love it, and will continue to wear it. But I can’t wear anything very heavy during the summer. For some reason, I tend to attract bees and other annoying buzzy creatures. So, I’ve found something that is perfect for anytime! You could even spritz it on for an evening beach party. It’s Vera Wang’s Flower Princess. It’s a floral scent, but light and…well….summer-y! I love it. And the bottle is so cute, it has a little crown and everything. What girl doesn’t want to be treated like a princess? This scent is a limited edition, so make sure you get some soon!

So, I varied from the norm, and revealed some of my favorite beauty secrets and/or supplies. I’ll update if I make anymore discoveries!

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Human Behavior

21 04 2008

It’s been a while, almost two weeks since I’ve actually blogged. Life has been next to hectic, and still is. However, today is my birthday, so I am actually taking the time to do things I enjoy. Before my study marathon tonight….because finals are this week. So, there was an article in the NYT last week that sparked my interest. Human behavior has always been fascinating to me, and it was because of that that I chose to study marketing as an undergraduate. Why not psychology? Well, because I am interested in the parts of human behavior that drive consumer choices. So, who buys what and for what reasons. Marketers study these behaviors in order to know who to market products to and how best to approach them. The idea is called targeting. Well, with all the advances that have been made in research methods, we can take it a step farther and start microtargeting. Microtargeting takes it to a whole new level, beyond demographic, geographic, and psyhographic information. This article was all about microtargeting used by pollsters for political campaigns. *as a side note, political science and business are very separate in college, which I think only harms the spread of new and inventive marketing tactics* Like minded people are targeted not based on age and gender, but instead based on what television shows they watch, the magazines or newspapers they subscribe to, and even the purchases they make at the grocery store. The article points to several specific food stuffs and can pinpoint which candidate you are likely to vote for based on your purchase of any of these items. “For example, Dr Pepper is a Republican soda. Pepsi-Cola and Sprite are Democratic. So are most clear liquors, like gin and vodka, along with white wine and Evian water. Republicans skew toward brown liquors like bourbon or scotch, red wine and Fiji water.” This is a tiny excerpt from the article by Kim Severson. Can you categorize your friends (politically) based on their likes and dislikes?
How does any of this help in a political campaign? Well, there is some debate about how much help this level of microtargeting does help. It won’t help you convince someone that your healthcare plan is better than the other guy’s, but it can definitely help you know where to advertise. Microtargeting is business tool that has just recently been noticed in the world of political marketing, something I choose to think of as social marketing. It’s on the rise, and we are going to see more and more in the coming election. Read the full article here.





Explaining online politics through classic rock « Alex Kellner

14 04 2008

Explaining online politics through classic rock « Alex Kellner
This was an interesting post by my good buddy Alex, and I just thought I would share it.
 





Perez Hilton Doez Charity

4 04 2008

I read Perez Hilton practically every day. I’m a sucker for celebrity gossip, and I am not embarrassed to admit it. And Perez Hilton is the best that I’ve found. I ♥ Perez. But recently (actually, I don’t know how recently, but I’ve noticed it recently) he’s been putting links to donations pages for charities and non-profit organizations. I love the fact that he is doing that, because Perez Hilton gets a lot of site traffic. According to Alexa.com, a website that gives information on websites including traffic, and lists the sites that gets the most traffic in certain countries, Perez Hilton is the 759th most popular website in the US (which doesn’t sound very high, but it really is when you think about how many people are on the internet during the day, and how many different sites they could be visiting). So, I’m glad that he’s posted these links to charities and invited people to donate. Someone made a comment on one post of his where he listed a charity that it was wrong of him to do that because people that go to his site don’t want to dig through the clutter for the gossip. I’ve decided to reply right here to that comment. Ok, A) the website is not hard to navigate. It’s not as if every other link or post is a link to a charity instead of some bit of salacious gossip. I’ve noticed that it is about one a day, maybe two. B) With the constant influx of information, an hour after it’s been posted, the charity link has already been moved to the second page. You’re not missing out on your daily fix. C) It’s a great thing that he’s trying to make that audience aware that there are people out there who need help, and not just the celebers who party too hard. There are real people out there struggling with chronic illness, people struggling with hunger, battling to keep a roof over their head, animals being brutalized, people in other countries being tortured and killed, a rapidly growing hole in our ozone layer, and tons of other things. So, thank you, Perez for doing that. A lot of people appreciate that you are trying to call attention to the fact that there are real problems in the world that we can actually do something about.
That being said, I have a little knowledge of that world. The world of online fundraising for non-profit organizations. And the audience that reads Perez’s website is not the audience that makes donations. It’s not that they don’t care, although research has shown that fewer of them do than older generations, but rather that they don’t have the money to donate. The younger people are, the less likely they are to donate, that’s something that makes sense even if you aren’t in the industry. The demographic of people who read Perez Hilton are under 35, web users, and generally female. Not in the “likely to donate” category. Non-profit organizations who fundraise online know that, and they don’t spend a whole lot of time trying to raise money from them. What’s important about what Perez is doing is cultivation. While his readers today are young, college age people who use any spare cash to buy groceries and pay down college loans, they won’t always be. Eventually they will be in that target audience for donors. By being exposed to these organizations now, the organizations have the opportunity to cultivate a relationship with them so that when they do decide to donate, they are donating to their organization. That is the advantage that Perez is giving these charities. Now we can only hope that it will stick.





April Fools’ Day!

1 04 2008

April 1st, today, is April Fools’ Day. I don’t think I ever pranked anyone on April Fools. If I did, I don’t remember. Did anyone prank you? Or better yet, did you prank anyone?
Here’s some news for the day. So, my alma mater is Oklahoma State University. They don’t have a great football team, but they have (in the past) done well in basketball, making it to the Final Four at least once while I was a student there. That was under head coach Eddie Sutton (and his infamous scowl). Well, two years ago, Eddie Sutton retired, and his son Sean was named the new head coach. And today, there was a statement released that Sean was being asked to leave. Or, being fired. Whichever you prefer. Poor Sean. It’s true, the Cowboys haven’t done nearly as well since Eddie Sutton retired. Was Sean given the chance to prove himself? He did have two years. Geez, that’s got to be embarrassing. Wonder what they are going to be talking about at the next family reunion. Ah, I don’t mean to be harsh. But I was disappointed with my Cowboys this year. Football and basketball.
Then again….it is April Fools Day. Is it possible someone is making a big joke? How uncool is it to fire someone on April 1st? How do they know if you are being serious?