Coffee chains batter-ing it out? Has this fight been brewing for a while? It was announced that coffee chain Starbucks is closing its stores nationwide today from 5:30-8:30pm for espresso training. And rival Dunkin’ Donuts is foaming at the mouth just to get an additional shot of Starbucks’ regulars. Today, from 1pm to 10pm, Dunkin’ Donuts is offering a small latte for $.99. When opportunity came a’knockin’, Dunkin’ Donuts opened the door and said, “Have some coffee!” This is one of the best examples I have ever seen of taking advantage of environmental opportunities when they arise. I may live in the online marketing world most of the time (guess I’m just wired that way), but I always appreciate seeing examples of the marketing techniques I was taught in school. This caffeine-charged campaign may sprinkle Dunkin’ Donuts with a new crop of coffee drinkers. And a robusta market share is just what the barista ordered for this breakfast bakery. In the past year or so, the company has already changed its image by adding a new face, Rachael Ray, as spokesperson, and also by expanding its menu. Look out, Starbucks. Dunkin’ Donuts isn’t just playing for beans anymore!
Starbucks vs. Dunkin’ Donuts
26 02 2008Comments : Leave a Comment »
Tags: coffee, donuts, Dunkin' Donuts, market share, marketing, Rachael Ray, Starbucks
Categories : Food, Gossip, News
Bravo and Thank You!
25 02 2008Thanks and bravo to everyone who’s been reading! Today we had a record number of hits!! Thanks you guys!! I really appreciate all of you who are reading, and even more, those of you who are commenting! Comments are my favorite. (“I like smiling, smiling’s my favorite!”) So, you know what would make me more happy? Subscribe to my blog, bookmark it, and list it on your facebook/MySpace (other various social network pages) under your favorite websites. ![]()
Thanks again, you guys are the best!!
wwLove to you all!
♥Chase♥
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Categories : Servo Vos Coniecto
Ensley on Ellen
25 02 2008
It doesn’t matter how many times I hear this. It gives me goosebumps everytime.
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Tags: American Idol, Ellen Degeneres, Kyle Ensley
Categories : Entertainment, Gossip, News
The streets of Heaven update
25 02 2008*for anyone stumbling across this because of the Academy Awards in search of where the quote comes from, I’ll tell you. I first heard it in a speech given by Martin Sheen as President Bartlet in the television show The West Wing. Before that, it had been used by Tom Hanks in his acceptance speech for Best Actor for his role in Philadelphia in 1994. I can’t find anything before this, so the only assumption I can come to is that the quote comes from his speech. A little anti-climactic, if you ask me, for a quote that eloquent to come from an Oscar speech, but there it is. I used it in reference to the deaths that occured in the tragic massacres at both Virginia Tech and NIU, but if it needs to be reduced to an Oscar speech, there it is.
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Tags: Martin Sheen, Northern Illinois University, Oscar, Philadelphia, The Academy Awards, The West Wing, Tom Hanks, Virginia Tech
Categories : Entertainment, Gossip, News, Servo Vos Coniecto
K-I-S-S
25 02 2008I took a little break from blogging this weekend, but I am back and in full force. I want to talk right now about education. And as a person who spent her life in public schools, I believe I have every right to lodge a few complaints. I spent some time last night working with my younger sister on a paper she has been asked to write for an advanced placement class. I will not pretend that I am a fantastic writer. But I did manage to survive high school, college, and am now well on my way to earning a masters degree. I think I can safely say that I know a little. And every piece of knowledge that I possess about writing well and the writing process was useless while trying to help my sister. What ever it is that he has taught her, it is incorrect. I’m not saying that this is a different opinion, or a different writing style, but instead that it is just plain wrong. It is as if he is saying that 2+2=7. And apparently he will be the first to admit it. He (my sister’s 10th grade history teacher) claims that his wife, who teaches 11th grade english, has to re-teach them the proper way to write. I do not blame her teacher. After all, he is teaching specifically to a test that students across the country take, the Advanced Placement test. My complaint is with the makers of this test. Document-based questions. Essays that are written based on an idea formed by looking at a series of documents. It is a good idea in theory, for research papers and the like. But I have never, ever written a paper in the format that is taught and considered acceptable for the AP test. Isn’t the point of the advanced placement test to award college credit for college-style work? This is not college-style work. Short, simple sentences without variety in structure or thought. I repeat, this is not college-level work. What it is, is a repression of individuality. There are only so many ways that a document can be interpreted in one short sentence. English and history were always my favorite subjects in school. I have a thing for words, and in my opinion, the bigger, the better. I’ve since been taught that while big words work in some instances, in others, they are useless. These papers that they are being taught to write in order to pass their AP tests and earn college credit are devoid of imagery, descriptors, metaphors, similes, and hyperboles, the marks of good writing. WHY?? Why are students taught to hide their intelligence and creativity in order to pass an advanced placement test? I am not a teacher, but I am a student. I understand the K-I-S-S principle. Keep it simple, stupid. The oxy-moronic version of our education teaches us first to advance our vocabulary and continually challenges us to learn words that never appear in ordinary conversation, and then when we finally come across the opportunity to use the word loquacious (talkative) or acalculia (an inability to perform arithmatic functions), we’re told to keep it simple.
Yeah. Keep it simple. It is stupid.
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Tags: advanced placement, AP, college, Education, KISS, originality, repression, testing, writing
Categories : News, Politics
You can’t fish while on horseback, but you can carry a gun to class?
21 02 2008One of the strange laws of the state of Utah is that it is against the law to fish from horseback. Even stranger? You can carry a concealed gun on any college campus (public colleges). Sure can. College kids can get up, strap on the .22, pull on jeans and go to class. Until late 2006, University of Utah had a ban that prohibited firearms from campus, but it was struck down by the state legislature. The school, along with the other public universities in the state is fighting with the legislature to reinstate the ban. In light of the massacre at Virginia Tech and the more recent one at Northern Illinois University, some college students claim they feel that they can better protect themselves by carrying a concealed weapon. I suppose if there had been someone with a gun when Seung-Hui Cho (Virginia Tech) started shooting, that might have ended sooner and spared some lives. But we have no way of knowing that. Private schools in Utah such as Brigham Young University in Provo have the power to ban firearms.
I went to a state university (THE STATE’S UNIVERSITY), although I was out of school before the Virginia Tech shooting happened, but I am not sure I would feel comfortable knowing that some of my fellow students had concealed weapons on them. If I was on a college campus with a firearms ban and I saw the outline of a gun that was being concealed under someone’s shirt, or in someone’s pants, then I would know there was a problem. If there was no such ban, how would anyone know? Granted, concealed weapons are just that, concealed. Does it increase accidental gun deaths? I mean, think about how many college kids are getting drunk every night? And then they have easier access to a gun because they are either carrying one, or one of their drunk friends is carrying one? That’s a frightening thought. Maybe they aren’t as worried in Utah, as they have some pretty interesting liquor laws. To read more on this subject, read this article posted on CNNU.
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Tags: Brigham Young University, CNNU, college, Gun control, guns on campus, laws, Northern Illinois University, strange laws, University of Utah, Virginia Tech
Categories : News, Politics, Servo Vos Coniecto
Ensley and Ellen
20 02 2008Just wanted to let everyone know that our favorite Idolite is going to be appearing on the Ellen Degeneres Show on Friday, February 22nd. Apparently Ellen is a big fan of Kyle’s (well, who can blame her??) and so he is going to go visit with her. Be sure to record it (or watch it, if you are going to be home.)
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Tags: American Idol, Ellen Degeneres, Kyle Ensley
Categories : Entertainment, Gossip, News
Let’s Get Outta This Town
19 02 2008I am finishing my graduate degree at the end of July. It has been quite a journey, not just graduate school, but the entire universe of my educational career. Granted, it is only February, and July 26th is still 157 days away. Yes, 157 days. But for the first time in my entire life, I can see the end of my schooling. 18 years I’ve been in school without a break any longer than the two and a half month summer vacation we are so gratiously alloted. And as of July 26th, it will be done. Officially. Whoa. The magnitude of that is something that has occurred to me recently. It’s kind of a big deal! One that most of my friends have already realized, having finished their college educations already. I’m not sure how I am handling this yet, the realization that after this there is no more school. Well, there could be, but so far that isn’t a part of the plan. Anyway, like I said, this is a big occasion in my life. And to mark the occasion, a friend and I have been tossing back and forth the idea of taking a trip in August. We’re talking about it now, because we are both graduate students with loans that we have to think about. So saving for this trip will take a lot of planning. Who has tried to plan a trip online? I travel pretty frequently, and usually venture between Expedia, Travelocity, and Kayak when I am looking to book a flight. The difference right now is that I am also looking at hotels (and for one of the destinations that we are looking at, attraction tickets). So, I have logged quite a bit of time on these websites plus many, many other travel sites in the past few days. And I haven’t found that they are going to save me any money. Seriously. For the places that I want to go, the time is going to be off-season, so the website prices are the same as these special price-saver sites. I am not saying don’t use the sites, because I still always use them when I am booking a flight to Dallas. But I thought I would save a lot if I booked a package with one of these sites, but it is turning out to be less expensive if I book everthing seperately. Maybe if you have a family, or a lot of people (more than two?), then the packages are less expensive. But so far, what I’ve found is that for just my friend and I, it will be more expensive to book a package. I love planning trips. I really do. Take a trip to DisneyWorld, for instance. If I were planning a trip to DisneyWorld, not only would I research the best prices for flights, hotels, park tickets, etc., but I would be looking for the best times of the year to go, average rainfall for the time I wanted to go, average temperature for the time I wanted to go. Then once I had my dates set, I would see what special events were happening during the days I was going to be there. (If you are a Disney traveler, then I am talking about things like their extra magic hours and stuff.) A few years ago, I did this for my family. Once we had the dates we were going, I spent days researching every minute detail that I could for us to make the most of our trip. We were going during July, which is one of the busiest, hottest, and rainiest times to go to DW. And I did not want us to miss anything because of long lines or rain. I researched what days each park was the busiest, which rides were busier in the morning versus the afternoon, which rides had fastpasses. I researched the best places to view the fireworks shows at each park. I researched the best restaurants for which times and which budgets. Then I cross-referenced all this information with maps of the parks so to optimize our time even further (not running from one end of the park to another ride at the other end of the park, and then back). I was able to put together a detailed itinerary that outlined what park(s) we would be visiting each day, what rides we should stop at, what rides we should get fastpasses for, and what our options were for eating at the respective parks. The totally neurotic side of me thinks this was the most productive way to do this, the normal side of me realizes what a freak show the neurotic side is. Well, my family (who asked me to do this, by the way, because they know of my neuroticisms) largely ignored my itinerary, except for the days that we would visit each park. But I learned a lot in my experience. Particularly where to go to find good travel tips and the like. All this to say, my recent research has yielded some interesting results.
And now I want to go to Disney World.
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Tags: Disney World, Expedia, Florida, Kayak, Travel, travel tips, Travelocity, vacation
Categories : Entertainment, Travel



